Tutorial w/Fred

Almost didn't even post on this tutorial. I felt a lot more prepared for this one, and in terms of work a lot of it was evidently in the process of being resolved, all my briefs were in far better detail this time, and I think the tutorial reflected this preparedness.

Here is the action plan from this tutorial;



Key points:

NSM/Casio brief - almost resolved. Not such a difficult task once the brief has been written properly and a context identified. The work however still needs evaluating (via blog), a board needs to be completed and the work put into my portfolio in order to fully resolve the work for this brief.

Logotype brief - need to identify the deliverables - where is the work going? Business stationary, calendar, signage? Etc. Once these are identified the work can start to be resolved. Also mentioned was the fact that this work could be used to develop my own identity as a designer - while I feel a little cautious of doing so, the work does feel individual to me and is representative of my interests, therefore I may start to bleed it across into my PPD stuff.

Skype - I began exploring a couple of visual concepts for this brief, however while doing this I re-read the brief and felt that the work wasn't really answering what it asked for. It was asking 'why is Skype better than a normal phone' however my resolution was 'how does Skype work?'. After this tutorial, I will be completing these visual concepts however, as despite not answering the original brief, the work ties in with where my final major is headed, so completed it would be very useful in this regard.

ICM - Resolved. Higher quality boards need printing and evaluating via blog.

Europe By Designers - I realise this isn't part of the current body of work and is dp3, however during the tutorial I nearly sh-t myself as I thought the deadline for re-entering this work had passed, however it had not (phew).

Also and more importantly I mentioned I didn't feel like I had a 'grand' problem to solve, referring to Ken's library signage as an example. Fred however pointed out that I had identified one from quite early on, the idea of 'how things work.' What I needed to identify was what exactly these things are. Seeing as I was going to be on a bus to Newcastle shortly with other people on the course, he suggested compiling some lists of things from people. The lists will help me begin to identify what the final major work will be all about. You can see some of these below;















Overall the tutorial was very useful, and with 4 briefs well underway I have put myself in a good position for the post-Easter period. Next task is to annotate my original Statement of Intent for the group-based tutorial on Thursday.