Unfortunately the day we agreed on (yesterday/Monday) snowed like f***! I ended up being late as I was unable to get a taxi and was quite difficult for me to find it in the middle of
It was kind of strange being there as it was very corporate looking, all of the managers and directors with their own offices, and all the designers' desks seemingly crammed into a corner of the building. It was kind of what I expected however.
The actual review was really useful, he knew his stuff as far as portfolio aesthetics go. Some of the key areas I need to focus on are;
- Colour, this was lacking somewhat in my work, lots of black and white/duotone. Some full colour works should even things up, perhaps in logo designs, which leads me to...
- Logo Boards, agencies like Propaganda look for strong logo designs in portfolios. I decided not to include any during this review, so I definitely will be introducing some into my 'folio soon.
- "Need to see the detail in line drawings", the images provided to detail my technical illustration or line drawing work were not giving much insight as far as the actual detail is concerned, so some closeups are really necessary to make this clearer.
- Get some handouts in! Particularly brochure/leaflet designs, it's nice to see some physical print examples of work isn't it.
Despite these issues, there were some pieces in my work that were good, and rather unexpectedly for me, apparently my type work is quite strong. I honestly didn't expect to hear that, but for me it's a positive sign that I am becoming a more well rounded designer. Perhaps I'll be teaching the type buffs on the course a thing or two soon haha. He also gave me some tips for the research brief in my final major project. I was grateful for him fitting me in, as he seemed really busy, not sure if I can talk about what he was working on but it looked to me like it was coming along very nicely. Hopefully he will be able to find time to give me feedback and advice on future work.
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